Does the same rule apply for food packaging as books? I say yes. And I say when it comes to Jamie Oliver’s packaging you ignore it and totally judge it by how damn pretty it is. I haven’t actually used any of the product but I’m willing to bet that what’s on the inside lives up to what’s on the outside.
You’ve probably already seen some of it, it’s been around for a little while. But let’s take a look. Honestly I love it all so it was hard to narrow down:
Beautiful huh? The last one, the Panettone is my favourite…and not just because I’m an Italian Pannettone lover.
This collection is so great for many reasons.
First it’s broken the design rule of cohesiveness. There’s different styles, colours, fonts, design elements etc. and yet it all seems like it belongs together. There really isn’t a brand standard but it all says Jamie Oliver loud and clear. I think this keeps the brand fresh and interesting.
Jamie Oliver’s product have succeeded where many wish they could. They’ve managed to make their mass produced items look like they’re homemade, artisan, or at very least more one-of-kind local type of fare.
Lastly they’ve made something where the packaging is just as desired as what it holds. I don’t think I’m alone in admitting that not only would I love to show off this packaging in my kitchen but in some cases I may actually pick something because of the packaging.
Overall another big success for Mr. Oliver. But are we really surprised?
I’m not sure where it came from but last week I was hit with drive to scratch off a bunch of stuff on my ‘house decor to do list’. I think it’s because someone who has never been to place before was coming for dinner. That’s usually when I’m driven to do anything, especially clean.
My bathroom has been bugging me because the transformation I started months ago (like at least 4-5 months) is only 80% complete. That’s why I haven’t blogged or posted any pictures of it yet.
I’ve been collecting a bunch of old product tins at random sales and markets with the idea that I would put some sort of plants in them. Well I decided the time is now my friends. My close friend (the faux floral buyer) gave me a bunch of artificial succulent plants last summer and they’ve been sitting in a bag since.
I decided I wanted to put some in my bathroom so around 10pm on a weeknight I decided to go out in the freezing cold, get that bag from my shed and get this show on the road before my ambition faded.
Happy I did, because I LOVE the result!! I loved it so much that I filled a BUNCH of them and thought they looked so good that they were worthy of the fireplace mantel.
Take a look.
I also got this fun set of tea light holders. The lady at the store was so rude when I asked her if I could possibly get a discount if I bought #1-10 so I decided to just take #1-7 and try and let her sell 8 & 9 on their own! I think just getting 1-7 is more interesting anyway.
The original inspiration – the bathroom…just a peak.
Don’t they look great?! And I don’t have to worry about them ever dying on me. Succulents are such great artificial options for greenery because even the real ones look fake sometimes. I also added soil to all of them to add to the lie.