One of the new in-store elements was a 30 page flip book (on the counter) that I designed that has ‘how to’ for each look. It wasn’t easy getting all the photography, product selection, copy and approvals for that baby but it did eventually get done and I think it adds an important element to the campaign for the customer.
Here’s some behind the scenes pics from the photo shoot. The model was stunning, and a great gal too, which is always nice. As you can see it takes a whole lotta stuff and people to make one beautiful photo happen. So although this model was beautiful, don’t be too hard on yourself when you wonder why your hair and makeup doesn’t look that perfect when you go out. This look has inspired me to play around with colour though, I’ve since bought some navy blue & green shadow. Stay tuned for some DIY makeup experiments..ha!
So there’s a little sneak peak of what happens behind the cameras. How great are those looks?! And to think there’s 30 of them! Head to your local Shoppers Drug Mart or to their website to see all the looks and all the daily offers.
Photography: John Van Der Shilden
Hair & Makeup (main look): Tony Masciangelo for P1 Managment
Photography model: Alyssa Ali Elmer Olsen
TV model: Elyssa from Sutherland Models