{NEW WORK: 30 days of beauty campaign}

This was the third year I’ve worked on the 30 Days of Beauty campaign for Shoppers Drug Mart. It also happens to be the last project I finished up before leaving my full-time job as designer & art director. This year we made it truly 30 days of beauty with a different looks for 30 different occasions, one revealed each day. You’ll have to check out the online or in-store calendar to see all 30 looks (produced by The Kit). But here’s the stunning main look that I art directed. Don’t you love the makeup?!

One of the new in-store elements was a 30 page flip book (on the counter) that I designed that has ‘how to’ for each look. It wasn’t easy getting all the photography, product selection, copy and approvals for that baby but it did eventually get done and I think it adds an important element to the campaign for the customer.

Here’s some behind the scenes pics from the photo shoot. The model was stunning, and a great gal too, which is always nice. As you can see it takes a whole lotta stuff and people to make one beautiful photo happen. So although this model was beautiful, don’t be too hard on yourself when you wonder why your hair and makeup doesn’t look that perfect when you go out. This look has inspired me to play around with colour though, I’ve since bought some navy blue & green shadow. Stay tuned for some DIY makeup experiments..ha!

This was the first year that we added television to this campaign. It was the first time I’ve been on a tv set, so that was an interesting new experience. Like photography, there’s still a lot of ‘hurry up and wait’. You would be shocked to see the amount of time, people & resources that go into a 15 second tv spot. Here’s a few shots from behind the scenes. 

Lastly, here’s a few behind the scenes Vine videos I made. The concept is that the model is sporting three different looks for three different occasions (street festival, outdoor wedding, cocktail party). Here’s a few clips from the outdoor wedding scene. 

So there’s a little sneak peak of what happens behind the cameras. How great are those looks?! And to think there’s 30 of them! Head to your local Shoppers Drug Mart or to their website to see all the looks and all the daily offers.

Seen here:

Photography: John Van Der Shilden
Hair & Makeup (main look): Tony Masciangelo for P1 Managment
Photography model: Alyssa Ali Elmer Olsen
TV model: Elyssa from Sutherland Models