Less is more is a good rule but there’s always exceptions. Like the swimwear in these beautifully illustrated vintage ads from Rose Marie Reid Swimwear. The swimwear is true fashion and the ads are beautifully designed. So much thought & style. I love the bright & bold backgrounds and the perfect use of white space. If ads were this nice to look at today, I wouldn’t be skipping them so much. They don’t make swimsuits or ads like they used to!